We know digital marketing well. We started our careers in digital marketing, we’ve run digital marketing teams, we been project managers, strategists and designers and now we recruit digital marketing talent for companies. And if there’s one thing we’ve learned over our 15+ years of experience, it’s that digital project management is tricky.
Do you want a career in digital marketing? Digital marketing is a data driven and a creative job requiring diverse skill sets. Most marketing agencies employ analysts, mathematicians, technical folks and creatives.
It wasn’t all that long ago that successful digital analysts (which we called a “web analyst” at the time) were people who fell into the role because they simply happened to have an eclectic mix of personal traits.
Social media experts are everywhere. Everyone claims to be one and those who don’t already claim to be one, want to be one. Okay, maybe that’s a bit of an exaggeration but it often feels that way.
We interviewed David Germano, President and Chief Content Officer of Magnetic Content Studios, in Cincinnati, Ohio. David is a nationally known expert in data driven content marketing.
Across all industries and all career paths, there is a constant struggle as to whether industry experience is needed or not. This is a conversation that arises when we are talking to clients about digital strategy roles, web design roles and sales roles alike.