In today’s age, it is hard to separate digital strategy and data. You can’t have one without the other. Creating a digital strategy without clear data is like turkey without mashed potatoes and gravy (hey, we’re getting close to Thanksgiving, can you blame us?).
We recently connected with Michael McDowell, Innovation Partnerships Manager, at RB. Michael has had an amazing career. He has seen the growth of the Internet and the ways in which technology has shifted business.
We know digital marketing well. We started our careers in digital marketing, we’ve run digital marketing teams, we been project managers, strategists and designers and now we recruit digital marketing talent for companies. And if there’s one thing we’ve learned over our 15+ years of experience, it’s that digital project management is tricky.
Do you want a career in digital marketing? Digital marketing is a data driven and a creative job requiring diverse skill sets. Most marketing agencies employ analysts, mathematicians, technical folks and creatives.
It wasn’t all that long ago that successful digital analysts (which we called a “web analyst” at the time) were people who fell into the role because they simply happened to have an eclectic mix of personal traits.
Social media experts are everywhere. Everyone claims to be one and those who don’t already claim to be one, want to be one. Okay, maybe that’s a bit of an exaggeration but it often feels that way.