This leads us to the somewhat frustrating conclusion: your strategy should drive whether you should hire a specialist or a generalist. There are corporate strategies that demand specialists to scale specific segments of their strategy. For example, many companies hire event specialists to run in-person and virtual events.
We are struggling. We have had an open job order for the past six months for a Director of SEO. We have what we want in mind but we can’t seem to find it.
Online reviews are a great innovation. They help us to determine which book to read, if this hotel or that hotel is the cleanest, whether a piece of clothing is true to size before ordering and whether or not we would want to work at a particular company.
Do you want a career in digital marketing? Digital marketing is a data driven and a creative job requiring diverse skill sets. Most marketing agencies employ analysts, mathematicians, technical folks and creatives.
Hiring a recruiter can be expensive but making a mis-hire can be even more expensive — as much as 2-3x’s the base salary of the mis-hire.
It wasn’t all that long ago that successful digital analysts (which we called a “web analyst” at the time) were people who fell into the role because they simply happened to have an eclectic mix of personal traits.