Online reviews are a great innovation. They help us to determine which book to read, if this hotel or that hotel is the cleanest, whether a piece of clothing is true to size before ordering and whether or not we would want to work at a particular company.
Do you want a career in digital marketing? Digital marketing is a data driven and a creative job requiring diverse skill sets. Most marketing agencies employ analysts, mathematicians, technical folks and creatives.
Hiring a recruiter can be expensive but making a mis-hire can be even more expensive — as much as 2-3x’s the base salary of the mis-hire.
It wasn’t all that long ago that successful digital analysts (which we called a “web analyst” at the time) were people who fell into the role because they simply happened to have an eclectic mix of personal traits.
Social media experts are everywhere. Everyone claims to be one and those who don’t already claim to be one, want to be one. Okay, maybe that’s a bit of an exaggeration but it often feels that way.
We interviewed David Germano, President and Chief Content Officer of Magnetic Content Studios, in Cincinnati, Ohio. David is a nationally known expert in data driven content marketing.
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