Marketing Strategy Made Better

Marketing Strategy Made Better

In today’s age, it is hard to separate digital strategy and data. You can’t have one without the other. Creating a digital strategy without clear data is like turkey without mashed potatoes and gravy (hey, we’re getting close to Thanksgiving, can you blame us?).

Should I Hire a Marketing Generalist or Specialist?

Should I Hire a Marketing Generalist or Specialist?

This leads us to the somewhat frustrating conclusion: your strategy should drive whether you should hire a specialist or a generalist. There are corporate strategies that demand specialists to scale specific segments of their strategy. For example, many companies hire event specialists to run in-person and virtual events.

 

 

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