In today’s age, it is hard to separate digital strategy and data. You can’t have one without the other. Creating a digital strategy without clear data is like turkey without mashed potatoes and gravy (hey, we’re getting close to Thanksgiving, can you blame us?).
This leads us to the somewhat frustrating conclusion: your strategy should drive whether you should hire a specialist or a generalist. There are corporate strategies that demand specialists to scale specific segments of their strategy. For example, many companies hire event specialists to run in-person and virtual events.